New York State Young Democrats

Creative Direction | Identity Design | Branding Strategy

Once a colleague of mine Matt Silverstein decided to run for New York State Young Democrats (NYSYD) president he asked me to be his creative right hand man and the rest is history.

Applications Used:
Role: Creative Direction | Identity Design | Branding Strategy

The Process

This is an ongoing process to filter out their older materials with their old logos and themes. The materials are to be very creative since this is a young organization and needs to reach that audience. I’ve added a lot of gradients to standard flat political materials such as their signs (image #2). The budget for materials are very limited, but to say we’re resourceful is an understatement. Matt usually rings once a week with a request for a design of some kind.

Final Product

Matt and the officers are very pleased with their new ad campaign. The new ads allowed them to showcase their product with a fresher approach that expands their reach to their  younger more competitve demographic. Its a fun project that definitely helps add to the portfolio