Mogulista, Inc.

Branding Strategy | Creative Direction | Marketing Materials Design | Identity Design

I was hired by a long time friend that I went to college with to be the Creative Lead for their political campaign. I mapped out the entire look and feel from the direction of the photoshoots to the billboards and business cards. A great project to have under my belt.

Applications Used: 
Role: Branding Strategy | Creative Direction | Marketing Materials Design | Identity Design

The Challenge

The hurdle was making a “young” candidate come of as fresh and modern without alienating the older voting majority in the city of Detroit. Shani Penn’s message of “Ready To Lead” had to be visually conveyed with vibrant confident colors and personal images her that displayed her confidence and un-matched experience with the voting public.

The Process

Going the stock image route to save on cost, I pulled close to 100 images that were in the ballpark of the design model. Scanning thru with the client we got it down to a pool of 15 that I could use in the designed pieces. The vibrant colors were the base of the design, along with the “curved like” gradients set a positive visual attraction to coordinate the brochure and folder that could be a standard that could possibly grow to many different marketing pieces.

Final Product

America Works was very satisfied with the folder brochure combo. The new look allowed them to showcase their product with a fresher approach that expands their reach to a younger more competitve crowd.