Hope Academy

Branding Strategy | Creative Direction | Marketing Materials Design

Contracted by Hope Academy a charter school based in Detroit to put together a marketing package to help drive their enrollment up leading into the 2008/09 school year.

Applications Used: 
Role: Branding Strategy |  Creative Direction | Marketing Materials Design

The Process

As far as projects go, this was about as smooth a job as I ever encountered. The images were supplied by a photographer who was contracted separately from the design process. I simply designed around the pics and Hope’s already established color scheme. I worked personally with the writer to keep copy to a minimum and focus more on the visual aesthetics of the pieces. The school paper lined background was a perfect touch to these educational marketing materials.

Final Product

The client was very pleased with their new materials. I was also in charge of the printing process, so I used my buddies at Hotcards to print the brochures and the flyers.