Get ‘Em Girls

Web Layout | Branding Strategy | Creative Direction

This was the job of a lifetime. I was hired by these wonderful ladies at an entrepreneurial conference where we were both speakers. They showed me their self-published book and I was taken aback by the look they already had established. So to make a long story short they hired me to “re-do” their website, and to give them a consistent branded feel to their company as well as eat up all their wonderful recipes. I gained at least 10 pounds working on this project…

Applications Used: 
Role: Branding Strategy |  Establishing Design Guidelines |  Project Management  | Print & Web Design

The Challenge

We had to sit down and hammer out the details from which design elements they liked about their book and apply them to initiatives and projects they were planning. From the spice labels for their new spice line to the Girls Bite Out 2008 and Get ‘Em Girls Catering there was a lot of things on these ladies plates and they needed a branding strategy to showcase their many talents.

The Process

Getting started with this project began with a sitdown meeting at the Harlem IHOP over pancakes and french toast. I got their vision of a lifestyle site with many “women-centric” categories. With the Girls’ being such a joy to talk to, it was easy to get right on board with their ideas. They wanted the world with a not-so-large budget but it was just a way to stretch my ability and squeeze everything out of what funds we had. I started with the logo. I revamped it by adding a more italicized look and depth with the stroke and drop shadow effects. While enhancing their marketing materials by making them more “bright & colorful” I developed the creative guidelines that the Girls would stick to once the project was done. I still wince every now and then when they stray outside the parameters but for self-taught “Photoshop’ers” they don’t do to bad for themselves. Creating the microsites for their events such as Girls Bite Out & Get ‘Em Girls Catering were designed and developed as great marketing tools to support the Get ‘Em Girls many ventures.

Final Product

The Get ‘Em Girls, which quickly evolved into a great friendship, were very pleased with their re-vamped marketing campaign. The new look allowed them to showcase their product with a fresher approach that expands their reach to a more vast following. This is an ongoing project that will be updated regularly…