Brownsville Partnership

Creative Direction | Branding Strategy | Page Layout | Logo Design

Brownsville Partnership (BP) is a non profit organization that helps provide affordable housing developments in Brownsville, Brooklyn. BP needed an identity established that could connect them with their community in a very informative way.

Applications Used: 
Role: Creative Direction | Branding Strategy | Page Layout

The Challenge

The biggest hurdle was the budget as with most non profit organizations. Limited to images provided by BP that were taken by an employee a (non professional photgrapher) there had to be alot of cropping and some clone stamping that had to take place to muster up an image that the client would be happy with. Small handouts that were not too wordy but still informative was accomplished with the color and size changes between fonts to keep the eye on track of the intended message.

The Process

I really wanted this to be a very clean design which works well for informative pieces. Add in point about color/font  made the brochure not so wordy whereas readers get lost visually overwhelmed with content and miss key messages.

Final Product

The client was very pleased with their new identity and marketing materials. The improved design of business cards/ letterhead/ envelopes brought about a new excitement from their staff.